The largest, fastest, most opulent ocean liners in the world were employed crossing the North Atlantic. It was a matter of great pride that these ships reflected the finest art, cuisine, seamanship and technology that each nation could produce.
When demand began its decline in the late 1950s, the first services to be affected were winter off-season crossings. In response, some of the big liners were diverted cruising to the Caribbean in mid-winter. As the ocean liners' market share on the North Atlantic dwindled in the 1960s, more ships were deployed on an increasingly diverse selection of cruises for all but the peak summer season.